Conceived and directed Jetex’s 20th anniversary beachfront celebration, translating the brand’s identity into an immersive luxury experience. Defined the event concept, look and feel, and creative direction, overseeing the programme and timings across scenography, entertainment, talent and the drone show as the evening’s defining moment. The celebration also marked the launch of the Epic X Jetex, a limited-edition timepiece developed in strategic partnership with Jacob & Co. Led the partnership and design development, translating Jetex’s brand DNA into a refined high-watchmaking creation for global private-jet travellers and marking the brand’s expansion into the luxury lifestyle universe.

Nicole Cottone for Jetex； Role– Brand & Partnerships Manager
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